Projects
T-Mobile offers a free trial period aimed at converting prospective customers. The goal of this landing page was to provide a conversion platform that motivated people to sign up for the trial.
Bitesized Belonging was a bi-monthly "microlearning" publication focused on educating employees on different aspects of workplace culture and inclusion.
This work was limited by the product's technological constraints. Namely, most data-pass purchases happened through the T-Life app. But a landing page was still needed for folks who don't use the app.
T-Life was the centralized app that let members and customers manage most aspects of their T-Mobile plans. It regularly featured merchandising placements with restricted character lengths.
All In For Allyship was a podcast discussing culturally nuanced topics. Examples include: "Transgender and Non-Binary Experiences in the Workplace", "Insights into Mental Health: From a Filipino Perspective", and "Men's Role in Supporting Women Through a Brazilian Lens".
Membership Month at T-Mobile is a high-visibility, month-long, multi-platform campaign that reminds members of their benefits. A total of 5 landing pages were built in preparation.